buzzabout docsUse insights
Save the sharpest lines from an AI reply as insights so the assistant builds on them, then reuse them as context across new chats in a project.
When the AI assistant returns a long reply about your cold-brew coffee brand, one or two lines usually carry the finding you actually want to keep — a recurring pain point, a sharp objection, a quotable customer line. An insight is exactly that: a snippet you highlight in an AI reply and save. Saving it does more than bookmark the text — the snippet is added to the chat's context, and the assistant takes your saved insights into account on later turns and builds on them. Promote an insight to a project and it becomes reusable context across every new chat in that project. Insights are one context layer alongside your project datasets, saved assets, and brand context: the running shortlist of validated findings you want the assistant to keep working from.
Prerequisites
- An existing chat with at least one AI assistant reply. If you haven't run any research yet, start with Run your first research to collect mentions, then ask the assistant about them.
- For project-level insights, the chat must belong to a project. See Set up your project.
Walkthrough
Ask the AI assistant a question
Open a chat and ask the assistant something grounded in your collected data — for example, "What do people complain about most with cold-brew coffee?" The assistant reasons over your datasets and mentions and returns a reply. Wait for the answer to finish generating before the next step.
Save as insight
In the AI reply, select (highlight) the sentence or paragraph you want to keep — a pain point, an objection, or a verbatim customer quote. A small toolbar appears anchored above your selection. Click Save as insight. The button shows Saving… while the request is in flight, then a toast reading Insight saved confirms it and your selection is cleared. If saving fails you'll see Failed to save insight; just re-select and try again.
The snippet is now a chat-scoped insight, private to this chat — and from your next turn onward it is added to the chat's context. The assistant takes your saved insights into account and builds on them: if you save "bitter aftertaste from concentrate" as a pain point, then ask it to draft a few posts, it carries that line forward rather than starting cold.
Add to project
If the chat belongs to a project, the Insight saved toast also offers an Add to project action. Click it to promote the snippet so it shows up on the project page. Promoting matters: a project insight is reused as context across new chats in that project, so a pain point or quote you validated in one chat keeps informing the assistant in the next one — without you re-pasting it.
You can also promote later from the insight card's menu, so there's no rush.
Insights
Open the chat's right panel to find the Insights section, labelled Snippets you saved from AI replies. Each saved snippet appears as a card. The list is paginated 20 at a time — use Load more (which reads Loading… while fetching) to see older insights.
Reuse insights to brief, draft, or report
Because saved insights ride in the chat's context, you can put them straight to work in the same chat. Once you've saved a couple of pain points and a customer quote, ask the assistant to act on them — for example:
- "Using the insights I've saved, draft a content brief for a post about cold-brew aftertaste." — feeds a content brief.
- "Turn these insights into three short posts, leading with the quote I saved."
- "Pull my saved insights into a short take-home report I can share with the team."
There's no one-click "generate report from insights" button — the assistant weaves your saved insights into a report or take-home asset when you ask. Ask for a rich asset and it opens in the side panel, where you can share or export it.
Jump back to the source message
Click an insight card to jump back to the exact AI reply it came from. The URL gains a #message-... fragment and the source message briefly flashes so you can see it in context — useful when you want the full surrounding answer, not just the saved line.
Link or delete from the card menu
Each insight card has a kebab (More) menu. In a project chat it offers Add to project to link the insight. It also offers Delete, which opens a confirmation dialog titled Delete this insight? with the warning This cannot be undone. — choose Cancel to back out or Delete to remove it.
Insights on the project page
Open the project page and look at the project settings card for its own Insights section, labelled Linked insights from project chats. This lists every insight promoted from any chat in the project — the shared context layer that new chats in the project draw on. From a project insight card, click to go back to its original chat and message, or use the menu's Remove from project to unlink it.
Gotchas
- Insights are soft context, not a hard directive. The assistant takes your saved insights into account and builds on them — it does not rewrite every answer around them. They steer; they don't override what you ask.
- Saving has no effect until the next turn. The snippet is added to the chat's context server-side, so the assistant only sees a new insight on your following message — not retroactively within the reply you saved it from.
- The
Save as insighttoolbar only appears on AI assistant replies, and only once the reply has finished generating. You cannot save a snippet while the answer is still streaming. - An insight is a snippet you highlight and save, not an auto-generated AI insight. The product term means a user-saved excerpt of an AI reply, tied to the message it came from.
- Two scopes. Chat-scoped insights are private to one chat and steer only that chat. Only promoted (linked) insights become project context and reach new chats in the project —
Add to projectappears only when the chat belongs to a project. - Saving, promoting, unlinking, and deleting insights is a web-app action only. There is no MCP tool or public REST endpoint to create or link an insight — an agent can get the assistant's answer through
buzzabout__ask, but it cannot save one as an insight. - Deleting a chat insight is irreversible (
This cannot be undone.).Remove from projectonly unlinks the insight from the project — it does not delete the underlying chat insight. - If the originating chat is deleted, a project insight still shows, but its source line reads
From deleted chat ·with the date and the card is no longer clickable — there's no source message to jump to. - Lists load 20 at a time. Use
Load moreto page through longer lists.
Next steps
Use smart parameters
Turn any question you have about your mentions into an AI-filled column that runs your prompt against every post and stores the answer.
Export mentions as CSV
Select rows in the Library mentions table and export them to a CSV that includes every column and Smart Parameter — ready to hand off to analysts or pivot in a spreadsheet.